Reviews on Love Your List From Kate Doster

On this episode, I'm talking to Kate Doster all about STREAMLINING your email marketing strategy! Kate is the host of the Inbox Besties Podcast, creator of the Dear Your Listing 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs cleave out their slice of the interwebs. She helps her students woo open the hearts (and wallets) of their pocket-sized but mighty audiences thank you to fun email marketing and like shooting fish in a barrel yep mini-offers. She believes you don't need to drain the alphabet or be a muddy rotten spam face to write emails that jolt subscribe.

*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you lot make a purchase through a link on this web log. I would never recommend a production I don't utilize or love myself!

Takeaways

• Kate says she'due south a natural story teller. When you're in an inbox, you lot tin make such a connection. You can be more yourself, because information technology'south contained and you tin really tell a story that can connect people to yous.
• The size of your email listing does not matter! Kate says that people don't know if they're 1 of 100 or 1 of a million. Learn to talk to people, and focus on the connection.
• Kate says entreatment to homo emotion! If you lot're focused on but letting in activeness takers onto your listing, sharing your offers, sharing your story and communication, it's going to work.
• Kate and her students take incredible conversion rates because the lead magnet is not super generic. It's something specific, and it's directed towards the action taker!
• Make sure your freebie answers a really specific question. Solve that slice for your platonic client.
• Being on your list is a privilege. Don't let "unsubscribes" or detest comments get to you lot. They shouldn't have been on your list anyway! Don't waste matter your time with someone who doesn't align with your values.
• Opt in rates depend on types of traffic. Kate says that she would never send people from a facebook ad to the aforementioned opt in equally people who listen to her podcast and follow her on youtube. Some of your audience is warm, and knows y'all, and they will be quicker to purchase than someone who has never heard of you. Y'all desire your Ad re-create to be dialed in, so when they get to the landing page it converts better!
• Kate did a half-dozen figure launch with but 2k people on her email list. Her communication? Start with the right people. People knew it was coming. These are some things that she did:
  
  • She had a webinar (make it something y'all bask!).
  • 2 webinars, same exact topic–Subtitle: How to Write Emails then Good People Lick the Screen.
  • On the webinar, she had an incentive for people who stayed till the very end and rewarded them with Starbucks.
  • Emails later the launch–she sent three emails on the final day, none of them are "v minutes left" and all of them were addressing bug people might take. Information technology was proving to them that action is what gets you results.
• Webinar followup emails: Understand your audition during a launch, don't repeat yourself in those launch emails, and truly go far nearly THEM and their transformation! Kate recommends playing around with quantity of emails mail launch.
  
  • She does a webinar Mon and Tuesday alive, then cart closes on Saturday.
  • Monday people don't go a replay, they go the invite to Tuesday.
  • Tuesday people get a replay e-mail, cursory mention of grade.
  • Adjacent twenty-four hour period is the open cart electronic mail, and Kate still makes information technology well-nigh them!
  • Overall Kate says she does betwixt 9-11 emails post launch.
• Kate says that because launches are live, oft times a question comes up that will make a peachy email. So use the fact that it's live to really get into the minds of your audience.
• Kate talks about how their refund rates are low! She tells people upfront that she will need to see work existence done from yous before people buy. Y'all want to make sure that people know what is expected of them earlier they sign up to work with y'all.
• How many emails should you transport to your list per month? four emails a month. That'due south the goal. 3 is better than none, but you desire to stay meridian of mind. People don't like to just be sold to, await to prove upward! When you testify up for your people, they will be more likely to buy from yous when you launch something!
• Mistakes Kate sees people making with their electronic mail listing:
  
  • Not sending them.
  • Formatting issues (no big blocks of text!).
  • People not putting in images–add in a photograph or GIF!
  • Sending people to the wrong place.
  • Don't become off the rails of what people normally hear from you.
• Kate says that emails should connect people, provide dopamine, and provide a lesson or fun story or stat! She said one of the all-time and highest converting emails was most how she locked her keys in her machine–she connected that story to how she wasn't careful with the thing that would drive her engine, and how true is that sometimes for us as business organization owners.

Highlights

• (2:03) A little more most Kate!
• (two:41) How Kate got started in e-mail marketing.
• (3:55) Does electronic mail size list thing?
• (5:38) Why your freebie is the key to great conversion rates.
• (7:07) Should yous piece of work on repelling people?
• (9:52) What is Kate's goal on her opt in page?
• (13:02) How Kate did a 6 figure launch with merely 2k people on her electronic mail listing!
• (19:03) Post launch e-mail sequence that Kate uses.
• (25:10) Why Kate has low refund rates.
• (26:01) Circulate emails–How oftentimes does Kate ship emails to her list?
• (28:47) When yous show up–people volition want to work with you.
• (29:57) What are mistakes Kate sees people making with their email list?
• (35:02) This is i of Kates favorite and highest converting emails she'southward ever sent.
• (37:57) One of the best books Kate's ever read?
• (39:26) What does it mean to Kate to make an touch on?
• (41:ten) Where can you lot connect with Kate?

Quotes

"Acquire how to talk to people like people."

"Humans aren't logical."

"People human action on feeling and emotion."

"Starting time with the right people, you solve a piddling bit of their trouble, so yous just go to the races."

"The people that resinate with you lot, you will have fans for life and they'll tell everyone else most you."

"Allow your person be the star!"

"If you're reading that terminal hazard email, chances are you're truly on the fence and truly are nervous of can yous compensate the cost."

Connect with Kate Doster:

Kate'due south Podcast: Inbox Besties Podcast

Kate's Instagram: @kate_doster

Kate'south Costless offer:

Kate would love to offering your listeners free admission to ii years worth of strategically planned weekly newsletter ideas that work for whatever niche–they won't have to worry about what to send their list until 2023!  The link for that weekly newsletter will be www.katedoster.com/makinganimpact

Books Mentioned in this Episode:

The Yr of Yes by Sandra Rhymes

Big Magic by Elizabeth Gilbert

Lookout Full Episode:

Cheers and so much for listening! Comment below with your #1 takeaway!

To help out our bear witness I would dearest it if y'all would subscribe and leave an honest review on iTunes. Your ratings and reviews actually help the show, and I read every unmarried i!

Hey! I'yard Rachel. I'm a quondam Big Ten volleyball thespian turned entrepreneur and professional cheese taster (kidding–but that would exist a sweet job).

I'm a Pinterest strategist for female entrepreneurs who are sick of struggling on Facebook & Instagram and want to automate their traffic and become more than leads on autopilot. I've used Pinterest to increase my weblog traffic by 34,000/month…for free!

Obsessed with: chance, champagne, chocolate, and yoga pants.

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